BRIO for Clubs

Club management, built around your club.

Software for your club’s members, events, and messages. All in one place.

Your branding. Your rules. Only the tools you need.

Northline Tennis Club admin overview showing upcoming events and tasks needing attention.
Illustrative club workspace · sample data.

Members pay your club

Your dues and event fees. No extra BRIO membership for your members.

Only the tools you need

Start with the essentials. Add optional tools as needed.

Your club, your rules

Keep your branding. Set how members join and register.

What BRIO does

One place to run your club.

Members & groups

Keep member records, approvals, and groups together.

Events & registration

Manage RSVPs, waitlists, capacity, and attendance.

Messages & reminders

Keep conversations and timely updates with your events.

Forms & agreements

Collect registration answers and participation agreements.

Payments · optional

Manage club dues, event fees, and payment records.

Reports & exports

Review activity and download the records you need.

AI assistance

Optional

Find answers in club records, jump to the source, and prepare drafts for review.

Explore AI assistance
Events and registration

Your events,
organized.

Set the details and registration rules. Keep RSVPs, waitlists, updates, and attendance with the event.

Illustrative event creation in a sample club workspace. No event is published.
Find the member details you need

Keep membership status, event activity, form responses, and payment records together. Give administrators the context to answer questions without searching several tools.

Alex Morgan’s sample Northline Tennis Club record, with a profile photo, club access, and activity, forms, and payments tabs.
Member details without the scattered spreadsheets.
Club communication

Keep everyone in the loop.

  • Post updates in event conversations.
  • Message a member one-to-one.
  • Send group or club-wide announcements.
Optional add-on

Add SMS when it matters.

Text updates and reminders to members who opt in.

Activation, message allowance, and usage pricing are confirmed during setup.

Talk about your club
Illustrative shared and direct conversations in a sample club inbox. No messages are sent.

Send reminders automatically.

Schedule event reminders, welcome messages, and renewal follow-ups. Check who received each message.

Illustrative schedule and delivery history in Automations. Time advances in the example; nothing is sent.
For your members

Easy for your members, too.

Find an event, register, and keep up with your club from a phone or computer. No app download needed.

Northline Tennis Club’s Saturday doubles event, with organizer Jordan Lee, event details, and registration.
The details members need before they register.
Northline Tennis Club’s mobile event list with club branding and a member profile photo.
Your club, on mobile.
A setup that fits

Your branding.
Your registration rules.

  • Your club’s name and logo.
  • Forms with the questions you need.
  • Your approval, capacity, and participation rules.

Need a custom workflow? We’ll scope it with you.

Talk about your club
Explore the full toolkit
Members and groups
Member records, groups, approvals, and roster import/export.
Events and registration
Event calendars, recurring dates, capacity, waitlists, approvals, and attendance.
Messages and updates
Club announcements, group and event conversations, and organizer messages. SMS messaging is an optional add-on.
Forms and resources
Profile questions, registration forms, participation agreements, and club documents.
Memberships and payments — optional
Club plans, event fees, payment records, receipts, credits, and refund workflows.
Reservations — optional
Named club resources, availability rules, maintenance blocks, and conflict checks.
Automation
Welcome messages, upcoming-event reminders, and renewal follow-ups.
Reports
Registration, recorded attendance, and payment summaries with exports.
Administration
Club branding, staff permissions, and delegated event management.
AI assistance
Questions grounded in club information, links to records, and drafts for review.
Optional AI assistance

Find answers.
Prepare events.

Ask in chat. Work with your club’s records and event editor, not a separate AI tool.

  • “Create a beginner-friendly tennis social.”Open an editable event draft inside BRIO.
  • “Who hasn’t replied to Saturday doubles?”Get an answer linked to the event.

Role-based access. Your review before sending or publishing.

Illustrative assistant-to-editor workflow. No event is saved or published.
Payments and data

Built with established technology.

Optional payments

Stripe

Members pay through Stripe-hosted checkout, connected to your club’s Stripe account. Stripe handles payment processing and card-data security.

Security at Stripe (opens in a new tab)
Access by role
Set permissions for owners, administrators, managers, and members.
Data you can take with you
Export your member roster and registration, attendance, and financial reports.
Getting started

Try it before you move your club.

Start with a small group and real events. Expand when you’re ready.

  1. Confirm the fit.

    Agree your needs, pricing, and evaluation terms.

  2. Set up your club.

    Choose your branding, tools, and registration rules.

  3. Try real events.

    Invite a few members and test the experience.

  4. Bring everyone over.

    Plan your roster import and member invitations.

Talk about your club
Software pricing

A clear plan for your club.

One club subscription. Optional extras agreed up front.

Core software
Monthly or annualMembers, events, registration, forms, and communication, with standard support.
Optional additions
Add as neededSMS messaging and AI assistance, with agreed usage allowances.
Setup and customization
Scoped separatelyMigration, onboarding, custom development, and enhanced support.

We’ll confirm your subscription, included usage, any one-time work, and payment-processing fees before you commit.

FAQ

Choosing your tools, making the move, and getting started.

Who is BRIO for Clubs for?

Independent clubs and communities that want members, events, and communication in one workspace. It is web-based, with a mobile-friendly member experience and no required app download. The Albuquerque launch and 21+ policy apply to BRIO’s own activities, not every software customer. Tell us about your location, audience, and any youth or household-account needs so we can confirm fit.

What do the club and its members pay?

Your club pays a monthly or annual software subscription. We confirm the included features, usage, optional additions, any one-time work, and payment-processing fees before you commit.

Members pay the dues and event fees you set, without an additional BRIO membership or a paid upgrade for better waitlist priority. Your club can also be free to join.

What can we customize?

Keep your name, branding, and existing website. Configure forms, groups, registration requirements, approvals, capacity, and optional tools using BRIO’s existing settings.

Custom development is separate from standard configuration. For custom domains, integrations, or new workflows, we’ll agree feasibility, scope, timing, and any extra cost before work starts.

Can we choose only the features we need?

Yes. We’ll agree a setup focused on what your club needs, including any optional payments, resource reservations, or AI assistance. Groups, teams, events, and optional resource bookings support different club setups. If you need league scoring, fixture generation, or referee scheduling, tell us so we can confirm fit.

Can we send SMS messages?

SMS is an optional communication add-on for event updates, reminders, and text conversations with members who opt in. Activation, message allowance, and usage pricing are confirmed during setup. Members can opt out of texts without leaving your club.

How are payments and access handled?

Optional payments use Stripe-hosted checkout and your club’s connected Stripe account; card details are entered through Stripe. We confirm availability, setup, and fees before activation. Club-data access follows owner, administrator, manager, and member permissions. Joining a club does not give someone administrator access.

What can the AI assistant do?

Find answers in club records, link to relevant pages, and prepare editable event or message drafts. It uses information available to your role. Your team reviews content and recipients before sending or publishing. The core tools work without AI; assistant availability is confirmed during setup.

Can we try it before moving our members?

Start with a small group of organizers and members to evaluate real events and workflows. We agree the evaluation scope and terms first. Then we confirm your roster-import path; names and email addresses are a useful starting point. Passwords, stored cards, and billing histories are not part of a basic roster import. You do not need to move payments to evaluate the software.

Can we export our data and get support?

Authorized club administrators can export the member roster and registration, attendance, and financial reports. Standard support is included in the software subscription.

Additional onboarding, migration, or enhanced support is scoped separately. We agree the services, costs, and response expectations before you commit.

Is the BRIO network part of the software?

No. It is a separate, optional partnership for shared programming, discovery, or member benefits. Your club keeps its identity. Network participation and the BRIO Standard are agreed separately.

Let’s talk about your club

Tell us what you want to make easier.

Share your needs. We’ll follow up about fit, availability, and pricing.

No payment or account setup required.

Add more about your club (optional)

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Have a question? Email hello@briohere.com.